I’ve always been intrigued by how frequent flyers shift their focus from the hustle and bustle of airports to the more leisurely pace of ocean cruising. In my observations, people who are used to loyalty programs at 35,000 feet tend to look for a similar level of service and value on a ship. Holland America Line addresses that need with several beverage packages tailored for nearly every taste and budget. Whether I’m savoring a specialty coffee at sunrise or indulging in a top-shelf cocktail at sunset, I’ve found these packages to be a convenient way to consolidate beverage expenses and save a bit of money along the way.
Overview of the Drink Packages
In my own travels, I’ve seen just how much variety Holland America can offer when it comes to onboard beverages. They serve up four main beverage packages: two non-alcoholic (Coca-Cola and Quench) and two that feature alcoholic options (Signature and Elite). Each plan comes with a 15-drink daily limit for alcoholic beverages and must be purchased for the full length of your cruise. The prices typically start at around US $8 per person per day for the basic Coca-Cola Package and go up to about US $65.95 per person per day for the Elite, plus an 18% service charge and applicable taxes.
I’ve noticed that if one traveler in a stateroom opts for an alcohol-included plan, all adults sharing that stateroom must follow suit. It might sound strict, but from my perspective, it ensures no one feels left out while also simplifying budgeting. These packages are non-transferable and non-refundable, so it’s wise to choose carefully before you board. For me, this means taking a close look at my travel companions’ preferences beforehand and planning accordingly.
I’ve also observed that on many select voyages, you can pick a “Have It All” bundle. This all-encompassing option combines a beverage package, specialty dining, Wi-Fi, and more. It’s a straightforward way to streamline expenses. According to a 2024 review of popular cruise add-ons by the Cruise Lines International Association (CLIA), bundled packages like this are rapidly gaining in popularity because they offer clearer upfront costs and greater peace of mind.
Below, I’ll break down each of the key drink packages and share a few tips from my own experiences. If you’re anything like me, you want to be sure you’re selecting a plan that aligns perfectly with your budget, tastes, and overall travel goals. Let’s dive in.
1. Coca-Cola Package
I’ve found that the Coca-Cola Package is a simple and economical choice. Priced at around US $8 per person per day, it grants unlimited fountain sodas during your cruise—perfect for anyone who loves classic colas or other carbonated favorites. On select ships, you’ll even find Coca-Cola Freestyle machines, which offer dozens of flavor combinations for that extra pop of variety.
This plan is undeniably basic, catering primarily to soda drinkers who aren’t concerned with specialty coffees, juices, or alcoholic beverages. The convenience of not having to sign a receipt every time I crave a soft drink is a nice perk. However, I’ve noticed that dedicated coffee enthusiasts might quickly find themselves longing for a fancier latte if soda gets repetitive.
In my experience, if you’re traveling with family—especially teens—you might see big savings here. A recent survey from the Beverage Marketing Corporation revealed that soda consumption remains a top pick for younger travelers, suggesting that a plan with unlimited soft drinks can help keep everyone content and the final bill pleasantly predictable. That said, I recommend double-checking the daily cost against how many sodas you think you’ll realistically consume. It’s not a great deal if you only have one can a day.
2. Quench Package
I’ve noticed that not everyone who prefers non-alcoholic drinks wants to be limited to soda. For those seeking a wider spectrum of beverages, the Quench Package comes in at about US $17.95 per person per day and covers specialty coffees, teas, juices, mocktails, smoothies, and soda. In my own cruising experiences, having the freedom to switch between a refreshing mock mojito in the afternoon and a caramel latte at breakfast has made this package well worth the cost.
The Quench Package must also be purchased for the entire cruise, so planning ahead is key. If I’m sailing on a week-long itinerary, I make a mental list of how many lattes, juices, and mocktails I might realistically enjoy each day. The flexibility is fantastic—I never have to second-guess whether to try a new fruit smoothie or a signature non-alcoholic concoction at the lounge.
From my perspective, the Quench Package stands out if you like variety and plan to indulge in more than just one or two drinks daily. According to a 2023 onboard beverage trends report, the demand for creative mocktails has soared by 25% in the past two years. This shift suggests that many travelers value healthier or alcohol-free options. Personally, I appreciate that this package supports a balanced blend of indulgence and well-being, which can feel especially refreshing on a sea day when I want to sip something flavorful without the buzz.
3. Signature Beverage Package
Sometimes I crave the full cruise experience, and the Signature Beverage Package delivers on that front. At about US $60.95 per person per day, it covers a broad selection of beer, cocktails, and wine priced up to US $11 per serving, alongside non-alcoholic options. My personal favorite? Sampling different wines by the glass during dinner without worrying about racking up a large tab at the end of the voyage.
The 15 alcoholic-drink limit might sound steep, but it’s primarily there to encourage responsible consumption. I’ve seldom hit that ceiling, but I appreciate knowing where the boundary lies. If I ever want a fancier beverage that exceeds the $11 threshold—say a premium scotch—or a particularly expensive glass of wine, I only pay the difference. From an itinerary perspective, if you’re enjoying multiple sea days, the value can really add up if you like to socialize at the bar or pair your meals with different wines.
In 2025, it’s more common than ever to find craft cocktail bars aboard cruise ships, and Holland America is no exception. A recent analysis by Cruise Critic suggests that premium cocktails and curated spirits have surged in popularity, representing nearly 40% of onboard beverage sales industry-wide. In my experience, the Signature Beverage Package hits the sweet spot if you like variety but don’t necessarily require high-end or top-shelf every time. If you’re someone who often tries a couple of beers at lunch and a cocktail or glass of wine at dinner, this package can be a solid financial move.
4. Elite Beverage Package
If you’re like me and enjoy exploring higher-end spirits or premium craft cocktails, the Elite Beverage Package—priced around US $65.95 per person per day—can be a tempting upgrade. It includes everything in the Signature plan but raises the maximum drink price to around US $15 per serving. The same 15-drink daily limit applies for alcoholic beverages, but I’ve never found that restrictive.
In my own experience, this package often pays off when I want to explore top-shelf whiskey, premium gin-based concoctions, or refined wines that exceed the basic allowance. It’s also handy at specialty bars, like the Half Moon Bar, which emphasizes custom-crafted cocktails. I once treated myself to a creative beverage infused with regional spices that would have been an extra cost on the Signature plan, so I was glad I had the Elite coverage at the time.
According to a 2024 market study by Drinks International, premium spirit consumption on cruises has grown by 15% over the last three years, reflecting a general trend toward quality over quantity. That mirrors what I see on board: travelers are increasingly curious about artisanal cocktails and small-batch labels. If that resonates with you, and you expect to sample multiple premium drinks per day, the Elite Beverage Package can provide excellent value. Just keep in mind that any super-high-end offerings above the $15 threshold will still require a supplement.
5. Have It All Bundle
I’ve often found that Holland America’s ‘Have It All’ bundle is a straightforward way to simplify vacation planning—especially for longer voyages of six days or more. For around US $60 per person per day, this bundle typically combines a beverage package (usually Signature) with perks like Wi-Fi, specialty dining, and a shore excursion credit. The convenience factor alone can be a lifesaver if you prefer to budget everything in one go.
In my experience, bundling can help you avoid juggling multiple add-ons or fretting about internet packages and dining reservations. I once sailed on a 10-night itinerary where this package helped me stay connected for remote work and covered my thirst for cocktails. The real value shines when you plan to take full advantage of everything included—from dining at the steakhouse one night to heading off on a kayaking adventure the next.
A 2023 industry briefing from Travel Weekly underscored that more cruisers are seeking integrated packages to minimize surprise costs. This lines up with my own observations: many travelers prefer the peace of mind that a more inclusive approach brings. But be sure to look closely at what’s included in your specific fare; sometimes the included beverage package might not be the Elite level, and certain specialty restaurants may still carry a surcharge. Even so, the all-in-one feel can make the difference between a stress-free trip and constantly pulling out your card.
Is a Package Right for You?
Deciding whether a beverage package works for you is all about doing a bit of math and reflecting on your personal preferences. In my travels, I’ve found that a la carte prices generally range around US $7.75 for beer, US $11–13 for wine, and about US $11 for standard cocktails. Premium offerings can climb higher, so if you plan to indulge in multiple beers, cocktails, or glasses of wine each day, a prepaid package may save you money.
That said, if you’re a sporadic drinker who prefers an occasional glass of wine with dinner and maybe a cappuccino in the morning, paying per drink could be more economical. I’ll be the first to admit that those unlimited options can tempt you to overindulge, which isn’t always the healthiest choice. In my experience, it helps to think realistically about how you spend your day onboard. If you like to lounge by the pool with a fruity mocktail in hand and then enjoy a nightcap after dinner, you might find your daily beverage count soaring more quickly than you anticipated.
I always recommend tallying up what you might spend per day on coffee, juices, soft drinks, cocktails, or wine and comparing that to the package price. If the numbers come close—and you appreciate simplicity—then opting for a package can be liberating. Meanwhile, if your water, tea, and basic coffee habits reign supreme, you could keep it simple and skip the packages entirely. Remember, free coffee and tea stations are typically available, and some ships also serve complimentary iced tea or lemonade. The key is to match the package to your style of cruising, ensuring that your beverage choices genuinely enhance your onboard experience without draining your wallet.
Final Thoughts
When I reflect on my sailings with Holland America, I can’t help but appreciate the convenience and clarity that these drink packages bring. Whether you want endless soda refills or crave a top-shelf tipple each evening, there’s an option tailored to your needs. I’ve learned that planning ahead and setting realistic expectations ensures the best fit, especially if you’re traveling with companions whose drinking habits differ from yours.
Ultimately, beverage packages can elevate your cruise from ordinary to extraordinary, letting you enjoy every latte or margarita without constantly calculating costs. However, I believe it’s crucial to be transparent with yourself about consumption patterns—nothing is worse than overpaying for a service you barely use. By striking the right balance between your budget, preferences, and itinerary, you can turn your onboard bar visits into highlights rather than budget busters.
As more travelers explore new horizons in 2025, either by land, air, or sea, I find that customized experiences continue to shape our decisions. Holland America’s range of drink packages reflects this trend, offering something for every palate and lifestyle. I like that I can tailor a plan to my current mood—whether it’s a low-key sunrise coffee or a lively evening cocktail. By doing a little homework now, you’re bound to raise a glass later—fully content and stress-free.
Sky Skylar’s Take
Any time I step onto a Holland America ship, I’m ready to explore every culinary corner—and that includes the bar scene. In my mind, a thoughtful beverage package can add an extra layer of celebration to each port day and sea day alike. Whether sampling mocktails at midday or capping off a perfect evening with a hand-crafted cocktail, I find these packages enhance the entire cruise ambiance.
I’ve observed that travelers who pick the right beverage package feel a sense of freedom, unburdened by the worry of accumulating tabs. Personally, I think that sense of spontaneity—translating directly into joy and exploration—is what a great cruise experience is all about.
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