I’ve scrolled through dozens of traveler forums and reviews about Virgin Voyages’ Bar Tab, and the consistent theme is that this pre-paid model gives budget-minded cruisers greater confidence. Rather than guessing what a traditional unlimited plan might set them back, folks can simply invest in increments of $300 and know precisely how much they’ve allocated to on-board beverages. According to a 2024 study by Cruise Behavior Insights, nearly 68% of new cruisers rank transparent pricing as one of their top concerns, so a straightforward credit system often feels like a breath of fresh sea air.
In my own research, I’ve noticed that many people appreciate the Bar Tab’s inclusivity: fancy cocktails, specialty coffees, juices, and mocktails are all covered. You won’t have to worry about pulling out your wallet for every latte or mimosa you crave. This system also encourages passengers to plan ahead, which can be especially helpful for frequent flyers who live by miles and point calculations. It becomes less about “How much am I overpaying?” and more about, “Here’s the exact credit I can tap into.”
Virgin Voyages touts its reasonable drink prices as a key differentiator: beers ranging around $6–$7, cocktails around $10, and even a glass of Champagne for $9. When I first dug into those numbers, I had to double-check because that’s refreshing by cruise standards. Tips and taxes are included in these prices, which helps avoid those nasty sticker shocks at the end of your voyage. A friend of mine, who sailed earlier this year, mentioned how reassuring it was to see flat-rate billing on her statement—no surprises or hidden fees.
Another aspect that caught my eye is the age policy. On international waters, travelers 18 and older can partake in alcoholic beverages, and that’s particularly appealing to some families with young adults. This approach breaks from the tradition of needing to be 21, reinforcing Virgin Voyages’ identity as a somewhat edgy, modern brand that’s unafraid to buck convention. If you’re someone who’s used to meticulously tracking promotions and loyalty benefits, you’ll likely find these transparent perks a nice change of pace.
While the Bar Tab remains the gold standard, Virgin Voyages is experimenting with a new option that some folks are already buzzing about. In 2025, selected Valiant Lady sailings will offer the “Drink Like a VIP” package at $95 per person per night, covering beverages up to $20 each. With a two-drink-per-order limit, it’s designed to balance endless indulgence with manageable oversight. I’ve observed a trend where cruise-goers love the freedom of an all-inclusive plan, but they still appreciate a bit of structure.
Industry data from the Cruise Lines International Association indicates that nearly 30% of cruisers are looking for an upgraded tier of beverage service. This new program could be ideal for those who truly want to sample high-end spirits or especially fancy cocktails without worrying about how quickly expenses add up. However, do keep in mind that if one person in your cabin opts for the VIP package, everyone has to join the party—so travel companions should discuss their daily beverage habits before enrolling. Reservations are capped at 180 passengers per voyage, ensuring the test remains exclusive and manageable.
In my own experience talking to fellow travelers, I find that frequent flyers often have a knack for gauging a good deal—whether it’s a mileage promotion or a first-class upgrade. The Bar Tab plays nicely into that mindset. You see the pre-payment, get a small bonus on arrival (such as an extra $50 per $300), and you choose exactly how to allocate it. For those who track every dollar and dime—hello, award chart enthusiasts—this system can feel more transparent than a blanket all-you-can-drink package.
However, there’s always the question of whether a traditional unlimited package might still be cheaper if you’re planning to order multiple cocktails, coffees, and juices every single day. If you don’t mind a set daily rate and want the psychological ease of knowing it’s “covered,” an all-inclusive plan such as Drink Like a VIP might be more your style. But if your daily consumption of beverages varies wildly, or if you plan on mixing in off-ship excursions, the Bar Tab might be the smarter route. It’s all about understanding your habits—something frequent flyers excel at anyway.
Over the years, I’ve gathered plenty of anecdotes from travelers who rave about Virgin Voyages’ onboard watering holes. One of the most talked-about venues is the chic Sip Lounge, where you can indulge in glasses of bubbly in a setting that feels more like a high-end champagne bar on land than a typical cruise lounge. If you’re in the mood for a little nightlife, The Manor offers a late-night vibe complete with DJ sets that might have you dancing into the early hours.
On The Rocks has quickly become known for its innovative cocktails, making it a favorite among self-proclaimed mixology buffs. And for those who prefer a more casual scene, the Draught House is said to serve some of the best craft beer selections at sea. If you really want to maximize your Bar Tab, consider alternating your indulgences: maybe start the morning with a specialty coffee, grab a mocktail in the afternoon, and savor a craft beer or cocktail in the evening. That way, you’re getting a wider variety of treats instead of sticking to one drink category.
The shift Virgin Voyages has introduced with the Bar Tab and the new Drink Like a VIP program underscores how cruise lines are constantly innovating. Travelers in 2025—and beyond—are looking for personalization and transparency, and these drink packages reflect that reality. Whether you’re a penny-pinching traveler who loves to know exact costs or someone who prefers a fuss-free, all-inclusive plan, there’s a lot to appreciate in what Virgin Voyages is doing.
Even if you’re new to cruising, this fresh approach to beverage packages can help you find your perfect match. After all, the best part of exploring new destinations is enjoying the journey—from specialty coffees to champagne to craft beers—without feeling nickel-and-dimed at every turn. As more cruise lines take note, I suspect we’ll see even more creative spins on drink packaging in the coming years.
I’ve pored over countless reviews and spoken with travelers who’ve tried just about every cruise beverage plan under the sun. From what I’ve learned, Virgin Voyages has keyed in on the desire to add a layer of control. The Bar Tab is brilliant if you’re looking to blend spontaneity with a fixed budget, while the Drink Like a VIP program feels tailor-made for those wanting a no-limits experience without the shock of the final tab.
My gut tells me that as more people get on board—pun intended—with flexible drink models, we’ll see even bigger leaps forward in how cruises serve up beverages. There’s a certain joy in sipping a meticulously crafted cocktail knowing it’s paid for and accounted for, and I think Virgin Voyages is on to something here.
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