Chase the Bulls: Booking Pamplona’s Running of the Bulls With Miles

by Brad Lightall | July 7, 2025 | 0 Comments

Few events capture raw excitement quite like Pamplona’s Running of the Bulls. Each July 6–14, I find myself drawn to this high-octane spectacle, shoulder to shoulder with a crowd of travelers eager to witness the fiery tradition of six bulls thundering through Pamplona’s streets. It’s a moment when the city pulses with a contagious energy that no words can fully capture, but I always do my best to bring that sense of thrill back to you in practical, real-world insights. According to the Navarre Tourism Board, over one million visitors now flock to Pamplona each year, and it’s easy to see why: from the lively parades to the heart-stopping bursts of adrenaline, it’s truly an unforgettable cultural immersion.

Why Pamplona Is a Must-See for Frequent Flyers

Why Pamplona Is a Must-See for Frequent Flyers

Whenever I have a healthy stash of miles and an appetite for adventure, Pamplona jumps to the top of my must-visit list. In my experience, it’s one of those places worth savoring beyond just the famous run. Sure, the bulls get all the headlines, but the city itself offers a tapestry of rustic charm—from narrow alleyways brimming with pintxo bars to sprawling plazas alive with late-night singing. Frequent flyers can combine their passion for travel perks with an opportunity to enjoy a centuries-old ritual that, quite literally, charges through town, leaving no shortage of memorable photo ops.

For those who love to hop across continents using points, there’s real satisfaction in knowing you’ve maximized every seat upgrade or lounge pass to arrive in style. And once on the ground, Pamplona welcomes visitors with a blend of warm hospitality, modern amenities, and a local culture committed to making every festival day riveting. Add in the vibrant traditions—like the daily chupinazo rocket marking the official start—and you’ll discover a place that goes well beyond the run itself.

A Storied Tradition: The Legacy of San Fermín

A Storied Tradition: The Legacy of San Fermín

The Running of the Bulls traces its roots back to practical origins in the 16th century, when locals needed to move bulls to the city’s bullring. Over time, this routine became a bold act of communal participation, and the San Fermín festival was born. I’ve observed how these festivities weave together religion, culture, and a dash of Hemingway lore. If you’ve ever read “The Sun Also Rises,” you might recall how the author spotlighted Pamplona’s infectious spirit—something still felt in 2025, hundreds of years after the tradition started.

According to a recent cultural study, the festival’s historical significance still resonates with modern travelers, who arrive not just to see the bulls but to immerse themselves in a living piece of Spain’s heritage. I love watching local families gather to honor Saint Fermín, each generation passing down the nuances of the festival’s etiquette and celebration. That continuity of tradition—where old meets new—makes the experience tapestry-like and deeply rewarding.

Festival Highlights

Festival Highlights

Even beyond the actual bull run, Pamplona knows how to party. I’ve personally lost track of the number of times I’ve danced in the city’s streets to the impromptu tunes of marching bands. Each evening, fireworks paint the sky in brilliant colors, while lively parades and religious processions remind you that this festival is more than just spectacle; it’s deeply rooted in local identity. If you’re up for a taste of real Spanish nightlife, the after-dark celebrations during these nine days could make the flight worth it alone.

For folks with an appetite for cultural immersion, check out the daily Gigantes parade, where colossal figures of kings and queens spin through the streets. You’ll see families cheering from balconies, waving flags, and proudly sporting the traditional red scarf. In many ways, these shared rituals remind me why I return year after year: they spark a sense of unity and celebration that transcends language or background.

Another underrated highlight? The city’s cuisine. From tapas loaded with fresh local ingredients to hearty servings of churros con chocolate in the early morning hours, you’ll find that Pamplona’s gastronomic offerings are worth savoring. Top it off with customary glasses of sangria—though do keep a clear head if you plan to be up at dawn to witness the run.

Booking Your Trip With Miles

Booking Your Trip With Miles

I’m a big believer in leveraging airline alliances to land sweet-mile redemptions. You can often position yourself into Spain’s major hubs like Madrid or Barcelona using points from oneworld, SkyTeam, or Star Alliance carriers. Industry data from the last few years indicates that summer flights to Spain can spike in price, so using miles not only saves money but also gives you the flexibility to arrive in Pamplona on peak festival days.

Once in Madrid or Barcelona, you have multiple options: flying into Pamplona’s small regional airport or opting for a scenic train ride that’s surprisingly comfortable and gives you a long window to watch the Spanish countryside roll by. If you’re anything like me, you may prefer to break up the journey and experience different corners of the country. Pro tip: book accommodations at least six months ahead. A lot of the best apartment rentals near Calle Estafeta—a key stretch of the running route—sell out lightning fast.

When it comes to lodging, I’d recommend looking for properties that offer views of the festival route or easy access to it. The city gets crowded, so a short walk from your hotel to the main festivities can make the difference between securing a prime spot by the barriers or being stuck in a distant viewing area. According to local hoteliers, July occupancy rates often exceed 90%, underscoring the need to plan early.

Top Tips for a Safe and Memorable Run

Top Tips for a Safe and Memorable Run

A word to the wise: the Running of the Bulls is exhilarating, but it’s not without risk. I’ve chatted with past participants who stress the importance of being physically prepared for the scramble. According to festival organizers, you should practice short sprints and get used to quick directional changes, as agility is key. Also, hydration is a must in Pamplona’s July heat.

From my own observations, if it’s your first time, consider watching from a balcony or designated spectator area to soak up the atmosphere without diving into the thick of the action. Nothing compares to hearing the roar of the crowd or the thunder of hooves as you lean over a balcony rail, camera in hand. Even as a spectator, it’s wise to arrive early—at least an hour before start time—so you can claim a worthy vantage point.

Finally, follow the safety guidelines. Officials recommend leaving bulky items behind and wearing proper athletic shoes. You’d be surprised how much difference well-fitting footwear can make if you’re dashing around tight corners. Ultimately, it’s about respecting the bulls, the route, and the traditions that make this festival so special.

Final Thoughts

Final Thoughts

After years of experiencing the Running of the Bulls, I can’t help but marvel at how Pamplona seamlessly merges tradition and tourism into something truly extraordinary. For me, it’s more than just watching the bulls—it’s mingling with locals, dancing to impromptu street music, and tasting the region’s distinct flavors. The festival holds a mirror to Spain’s vibrant spirit, reflecting centuries of history and a zeal for celebration that reveals itself in every firework, every footrace, and every late-night party.

Wooden barricades line the cobblestone streets each morning, and with them comes an energy that truly has to be felt in person. That spirit of anticipation—thousands of people awaiting that quick burst of adrenaline—epitomizes the essence of Pamplona. Whether you’re a frequent flyer cashing in miles or someone who’s simply curious about one of the world’s most iconic festivals, the Running of the Bulls delivers an unforgettable adventure.

Brad Lightall’s Take

I’ll never forget the first time I stood among the cheering crowd, the air charged with excitement as we heard the distant thunder of hooves. There’s nothing quite like it, and it’s exactly why I keep coming back for more. This festival is a magnet for culture enthusiasts, thrill-seekers, and anyone who loves diving right into the heart of a local tradition.

Every year, I find something new to appreciate—a fresh perspective on history, a memorable bite of local specialty, or a remarkable conversation with a fellow traveler. Pamplona’s festival continues to evolve, but it always holds onto its roots. It’s that balance of old and new that keeps me, and countless others, enthralled by its charm.

Stay tuned to BoardingArea for more travel insights.

Also on BoardingArea
Live from a Lounge
Last 36 Hours: Purchase United Mileage Plus miles with up to a 100% Bonus
Buying miles and points can represent a great deal, especially for premium air travel. Loyalty programmes advertise these sales as discounts or bonuses on purchased miles. United MileagePlus has launched its latest promotion on purchased miles, valid through September 23, 2025, 2359 hours Central time. United is offering a tiered...
2PAXfly
CATHAY PACIFIC: Resuming Hong Kong to Seattle flights in 2026
Cathay Pacific is adding another dot back on its North America route map. From 30 March 2026, the Hong Kong carrier will once again fly non-stop to Seattle, USA. Seattle becomes Cathay’s ninth North American destination, joining Boston, Chicago, Dallas-Fort Worth, Los Angeles, New York, San Francisco, Toronto and Vancouver. Plus,...
The Bulkhead Seat
Cathay Pacific to Relaunch Direct Hong Kong to Seattle Flights in March 2026
Cathay Pacific is bringing back service between Hong Kong International Airport (HKG) and Seattle-Tacoma International Airport (SEA) in March 2026. The route, first launched in March 2019, was suspended in 2020 due to the pandemic. Starting on March 30th, the airline will resume operations with 5x weekly flights and further...
Live and Let’s Fly
Europe’s Airports Disrupted By Cyber Attack On Collins Systems
A cyber-attack on Collins Aerospace’s check-in software is disrupting airports in Europe. What we know, what caused it, and what this means for travelers. Flight Systems Down In Multiple Countries Late on Friday night the check-in and boarding systems at several big European airports suddenly stopped behaving. The culprit is a cyber-incident...
The Bulkhead Seat
HiSky is Launching Nonstop Flights Between Bucharest and Chicago in Summer 2026
Last year, I wrote about Moldovan-Romanian low-cost carrier, HiSky, launching nonstop flights between Bucharest’s Henri Coandă International Airport (OTP) and New York John F Kennedy International Airport (JFK) in June 2024. Now, the low-cost carrier has announced its second US route with flights to/from Chicago O’Hare International Airport (ORD) planned...
Frequent Miler
How to maximize value with your Amex Platinum Card
Thanks to American Express’ recent Platinum and Business Platinum refresh, we expect that many readers now have a Platinum card of one type or another…or are still getting familiar with the new benefits of the card they already had. Either way, this post offers a checklist of things to do...
Frequent Flyer Bonuses
Cathay Rewards in the Air: Earn up to 10,000 bonus Asia Miles on flights, points conversions & more (Hong Kong only)
Cathay Pacific are celebrating their 79th birthday with the “Rewards in the Air” promotion where members residing in Hong Kong can earn up to 10,000 bonus Asia Miles. The promotion runs for four weeks with new offers being posted on each Saturday for the upcoming week. What is unique about this...
Points With a Crew
Should you sign up for the Capital One Venture or Chase Sapphire Preferred® Card?
KEY LINKS Chase Sapphire Preferred® Card – Earn 75,000 bonus points after $5,000 in purchases in your first 3 months from account opening. $95 annual fee. Capital One Venture Rewards Credit Card – Earn 75,000 miles once you spend $4,000 on purchases within the first 3 months of account opening. $95 annual...
The Gate with Brian Cohen
Floored by Superstitions in Las Vegas.
Note: This article pertaining to Floored by Superstitions in Las Vegas. was originally published on Sunday, September 21, 2014 at 2:15 in the morning and has been updated. In the elevator on my way up to Mix at the top floor of what was then known as the Delano hotel property...
The Bulkhead Seat
Hotel Review: Courtyard San Francisco Downtown/Van Ness Ave
I had to be in San Francisco overnight this past week and hotel rates were astronomical. All of my regular haunts were north of $1,000 for the night. I settled on the Courtyard San Francisco Downtown/Van Ness Ave and might have just found one of the nicest Courtyard properties out...
Your Mileage May Vary
Ten Gestures That Are Innocent In The U.S. But Offensive In Other Countries
When traveling to a different country, many people try to follow the rule of “When in Rome, do as the Romans do.” They may learn as many of the social norms of the country as they can and familiarize themselves with what’s considered appropriate behavior and what’s not, with the...
View from the Wing
Sapphire Reserve Refreshed. Amex Revamped. Citi Debuted. In 2025’s Premium Card Arms Race, One Chart Reveals The Real Winner For You
American Express, Chase, and Capital One have all made changes to their premium rewards cards recently. And Citi has just introduced their competitor in the space. Which one is now the best, and most importantly which one is best for you? The four contenders: Chase Sapphire Reserve® $795 annual fee (See rates...
Economy Class & Beyond
Airplane Art – Air Canada Airbus A321-200 arriving at Chicago O’Hare
It’s Sunday again, so it must be time for some more Airplane Art. This week, we have an Air Canada Airbus A321-200 on final descent to Chicago O’Hare International Airport as it completes a transborder hop. Air Canada operates a fleet of 20 Airbus A321-200 in its single-aisle fleet. The airline also...
Frequent Flyer Bonuses
Air New Zealand Airpoints: Receive a 50% bonus on point conversions from Accor Hotels
There are quite a few transfer bonuses from Accor this month and this one is notable for our New Zealand readers since extra Airpoints Dollars offers are few and far between! With this offer you should get 45 Airpoints Dollars (30 standard +15 bonus) for every 2,000 ALL Rewards points...
Your Mileage May Vary
When Flights Go Sideways: How to Take Control of Your Travel Day
Flights don’t always go as planned. A single storm, crew delay, or equipment issue can cascade across the entire airline network, stranding thousands of travelers in unexpected places. When that happens, the difference between getting home and getting stuck often comes down to how prepared you are — and how...
Points With a Crew
What Stops People From Eating Hotel Breakfast When They’re Not Staying There?
I saw a Facebook reel the other day that got me to thinking about a particular travel-related topic. I don’t know how long this particular reel will stay up on Facebook (sometimes they only seem to last for a limited time), but there’s not much too the reel other than...
One Mile at a Time
Redeeming Alaska Points On American: An Underrated Sweet Spot
While there’s nothing earth shattering here, I’d like to share how I’ve increasingly been redeeming Alaska Atmos Rewards points for travel on American, particularly for domestic and short haul international travel. In many ways, I’d argue that this has become the real sweet spot of the program, so let me...
One Mile at a Time
Redeeming Alaska Points On American: An Underrated Sweet Spot
While there’s nothing earth shattering here, I’d like to share how I’ve increasingly been redeeming Alaska Atmos Rewards points for travel on American, particularly for domestic and short haul international travel. In many ways, I’d argue that this has become the real sweet spot of the program, so let me...
The Gate with Brian Cohen
A Day in Liechtenstein.
One of only two doubly landlocked countries in the world and the only country located entirely in the Alps — specifically, between Austria and Switzerland — Liechtenstein is also one of the smallest countries in the world. Its national currency is the Swiss franc; and it is one of the wealthiest countries...
The Bulkhead Seat
It’s Past Time for United to Retire Its Boeing 757-200 Aircraft
The Boeing 757-200 holds a special place in my memories. It was on one (operated at the time by Continental Airlines) that I got my first upgrade to what was then known as BusinessFirst. This operational bump saw my husband and I moved from row seven to the front of...
View from the Wing
ICE Wants Undocumented Immigrants To Self-Deport—With A Free Spirit Airlines Ticket [Roundup]
News and notes from around the interweb: There’s much truth here, and this is why Spirit is back in bankruptcy again. They lost their focus on low cost, they’ve been trying to move upmarket (and invest more in reliability and wifi) – but they can’t escape being Spirit. That...
One Mile at a Time
IHG Premier Card Benefits & Perks: What They Are, And How They Work
Link: Apply now for the IHG One Rewards Premier Credit Card Chase and IHG have a co-brand card portfolio, which includes three credit cards: IHG One Rewards Traveler Credit Card (review), which is the no annual fee personal card IHG One Rewards Premier Credit Card (review), which is the premium co-brand personal card IHG...
Your Mileage May Vary
“Dear Ryanair,”: The Funniest Complaint Letter Ever Written To An Airline
As my husband wrote a while back, we’ve never flown on Ryanair (mainly because I won’t let him book a flight on them. But we’ve been around the travel block long enough, and have read enough reviews about it to know it’s not, to say the least, the best airline...
View from the Wing
Amex Platinum Turns An $895 Fee Into $2,800+ In Perks—And Earns 175,000 Points: Right For You?
The Platinum Card® from American Express has gotten much better. I kind of hate admitting that, because I don’t love expensive credit cards bundled with statement credits. But there’s so much value here now, it’s hard not to get this card if you can. And there’s an initial bonus...

Leave a Reply

Your email address will not be published. Required fields are marked *

Categories

Our Bloggers